![]() No, not the McPlant - exclusive, first-look access to Ian King’s breakthrough strategy! Share your thoughts at Note: It’s Finally Here! So, go on and tell us what you think: Are you invested in Beyond Meat? Will the McPlant be a success? Will we all be eating pea, rice and potato burgers by the end of the year? ( Boil ‘em, mash ‘em, stick ‘em in a … fake burger.) I’ve said it once about the fake-meat trend, and I’ll say it again: “Customers want plant-based proteins if and only if they taste good - end of story.”Ĭompared to competitors like Impossible Foods, Beyond’s history in the “taste” department is lacking, to say the least - and so far, its earnings have only supported my anecdotal findings.īut hey, we’re just talking about my tastes in the fake meat market, right? Be sure to add your hot takes in the inbox - especially if you want a chance at landing in tomorrow’s edition of Reader Feedback. I sure hope that the McPlant sells as well as Beyond hopes because, after a certain point, BYND investors need to seriously question: If these partnerships with the who’s-who of fast food and snack food don’t sell your product … maybe it’s not that good of a product? ![]() Yet Beyond keeps its hype cycle a-spinning, digging an even deeper hole for when Wall Street’s scythe of expectations comes back ‘round again. None of these skunkworks projects ever lead to actual Street-satisfying earnings - just look at literally every time Beyond Meat has reported in the past. But all you longtime Great Ones know the plant-based meat of the matter here: Hold your horses - and your hype.īeyond can sign as many partnerships as it wants, test whatever meatless monstrosities it wants, and hype up BYND investors over and over again … but where’s the beef? The earnings? The rave reviews over taste? That was enough for the Street to swing back onto the Beyond Meat bandwagon, sending BYND shares soaring 6% today. ![]() The faux burger is made of peas, rice and potatoes as Beyond further mocks the vegetable world for all it’s worth. On February 14 - save the date! - the McPlant test will roll out to 600 more McDonald’s locations around Dallas-Fort Worth and the San Francisco Bay area. The slow rollout for the McDonald’s ( NYSE: MCD ) meatless mac started back in November of last year “so the chain could understand the impact on its operations” … presumably, whether or not people actually wanna eat this junk.Įven back when the McPlant was still a McRumor on the McDrawing Board, Wall Street was already at attention and salivating.Īs Great Stuff noted last month: “Investment bank Piper Sandler thinks the McPlant is about to get a whole lot less exclusive and could undergo a nationwide rollout in less than three months.” Heck, said analysts were so hopeful for a nationwide McPlant rollout that Piper Sandler upgraded the stock in anticipation. Just like the Kentucky Fake Chicken announcement earlier this month, taste-testing for the McPlant was apparently successful - at least by Beyond Meat’s standards. ![]() Now, the real deal for fake-meat fans is Beyond’s second sound bite of the day: The McPlant is back, baby! So, with backing from one of the world’s biggest snack makers and distributors, how could Beyond’s meatless vegan jerky ever go wrong? ![]() To bring this ill-fated meatless wonder into fruition, Beyond is teaming up with none other than PepsiCo ( Nasdaq: PEP ), a name you might recognize from … literally everywhere. I mean, do any of y’all actually want plant jerky, or are we just throwing fake meatwads at the wall at this point to see what sticks? Is nothing sacred anymore? No, no, once again, Beyond Meat is reinventing the beef … Frankenstein-ing together what’s sure to be a success to the, umm, dozens of vegan beef jerky fans out there. Gasp! How could they turn those poor vegans into jerky?! Today finds us digesting two heaping helpings of imitation meat news, starting with … sigh … vegan jerky. ![]()
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